Digiguard Phishing Training
Training video and focused landing page designed to educate, build trust, and guide a single clear action.
Overview
The phishing training landing page needed to clearly explain the purpose of the training, establish credibility, and guide visitors toward a single action without distraction. The audience included organizations evaluating training solutions as well as internal stakeholders responsible for deployment. Success meant creating a focused, conversion-oriented experience that supported the video content while remaining clear, credible, and easy to scan.
What I did
- Script development and training structure
- Video production, editing, and finishing
- Landing page design and front-end build
Key decisions
- Single primary call to action with no competing navigation
- Clear content hierarchy to support scanning and comprehension
- Trust elements positioned near decision points
Landing Page Structure
Design considerations
Immediate context explaining what the training is and who it’s for.
One focused call to action with no competing links or navigation.
Social proof and credibility elements placed near decision points.
A constrained layout designed to keep attention on the core message.
Structured sections that support scanning and comprehension.